The Media Relations Manager (MRM) will provide media outreach and place stories for UCLA’s oncology-focused research and clinical care for the UCLA Jonsson Comprehensive Cancer Center and partners such as UCLA Health, Broad Stem Cell Research Center at UCLA (BSCRC), Jonsson Cancer Center Foundation (JCCF) and David Geffen School of Medicine (DGSOM) at UCLA. The stories will be placed with local, regional, national and international news media and other key audiences, using traditional and social media channels. The position will develop and execute strategic media relations plans with high impact of key audiences. Responsibilities include developing story ideas and working with news media to place those stories in an increasingly competitive news environment; building relationships with faculty, UCLA oncologists and media representatives; writing clinical care and research articles, press releases and research alerts; and translating complex scientific topics that reporters and members of the general public can understand in a compelling manner, while highlighting UCLA Health’s highly-rated clinical care offerings with its physicians and through its hospitals, clinics and clinical trials.
The MRM will identify and contribute content for the JCCC and UCLA campus newsroom website, collaborate with UCLA Health Marketing and UCLA campus media/marketing to place media stories and campaigns on UCLA social media platforms and websites, and utilize a personal work Twitter account to promote press releases and stories.
The position is responsible, to assist as needed in the publicity and strategic distribution of content produced by the JCCC Multimedia Officer (MMO). This may include working with the MMO and Director of Media Relations to brainstorm ideas and concepts for content that will generate maximum impact in building UCLA Health’s and JCCC’s reputation in oncology-focused scientific breakthroughs and clinical care. The position will handle sensitive information according to HIPAA patient privacy rules, advise patients and family members when approached for interviews, and manage media inquiries against the backdrop of a public university and Public Record Act requests. The MRM will prepare and train JCCC faculty and UCLA Health oncologists for media interviews, as well as help train them in the use of social media, such as Twitter, to help share UCLA’s oncology-focused news and information.
The position will conduct regular ongoing research and reports on the effectiveness of current external strategic initiatives, per benchmarks set by superiors. The MRM will also assist the Director of Media Relations on internal communications initiatives as needed, and provide support for reports and presentations to JCCC leadership.
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